Lexi Soukoreff of Daub + Design tells how she turned her childhood hobby into thriving brand

After being approached by Jenna to exhibit at Make It 4 years ago and selling out of her swimsuits there, Lexi Soukoreff realized that she could really make money doing what she loved. Now her one of a kind hand-dyed activewear is finding their way to new and old customers through other shows, online sales, and now wholesale! In this week’s episode of #MakeItTV we talk to the owner and maker of Daub + Design about how she got started, the importance of quality in handmade products, and keeping the balance of being an artist and business person. Come browse through each unique piece at Make It Edmonton, Nov 20-23 at The Enjoy Centre. Look through the catalogue here: Ever wondered what it’s like to make a living doing what you love? Then follow #MakeItTV where w

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