gtag.js – Do you need Google’s new Global Site Tag?

Learn about Google’s new Global Site Tag (gtag.js). What is it? What are the benefits? What if you’re using Google Tag Manager? Do you need to migrate? We’ll cover all these questions. The new Global Site Tag is designed to streamline tagging on your website. It’s been created by the team that develops Google Tag Manager at Google and replaces the previous analytics.js tag for Google Analytics and the previous conversion.js conversion tracking tag from Google AdWords. EXTRA RESOURCES: If you’re using the Google Analytics analytics.js tracking code: https://developers.google.com/analytics/devguides/collection/gtagjs/migration Customizing gtag.js for Google Analytics: https://developers.google.com/analytics/devguides/collection/gtagjs/ If you’re using AdWords conversion tracking: https

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