Cookie Switch with Google Tag Manager – Last Click Attribution

A Cookie Switch prevents your Conversion Tags from firing if they are not the last known source of the User Journey. This can be useful when wanting to align your internal Conversion Tracking (with Google Analytics) with the Tracking that is done by your Advertising. In this video we’ll show you how you can accomplish this with GTM Helpful Links GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Course: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://k

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