Cookie Switch with Google Tag Manager – Last Click Attribution

A Cookie Switch prevents your Conversion Tags from firing if they are not the last known source of the User Journey. This can be useful when wanting to align your internal Conversion Tracking (with Google Analytics) with the Tracking that is done by your Advertising. In this video we’ll show you how you can accomplish this with GTM Helpful Links GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Course: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://k

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Detect Mobile Browsers with Google Tag Manager

A simple segmentation that you can do of your users in any Web Analytics tool is distinguishing between Mobile and Desktop browsers. Sometimes it is even necessary to deploy marketing tracking only for Desktop or the Mobile users. Google Tag Manager can help us do this. In this Video I will show you how to detect if a user visits your site from a Mobile device and how to fire a Retargeting Tag. helpful Links: Macro Magic (Simo Ahava): GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Course: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure

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Outbound / External Link Tracking with Google Tag Manager

Where do your Users drop off your page? Perhaps they have clicked an outbound Link which leads them to another Website, but also away from yours. So you probably want to track those. Today I will teach you how to track this with the help of Google Analytics and Google Tag Manager. We will install the tracking with GTM and the build in gtm.linkClick Trigger. This is very comfortable because Google Tag Manager provides us with a build-in Auto-Event Tracking functionality which allows us to register the outbound Link Click without having to deploy an code onto our Web Page. Check it out and subscribe if you like 🙂 helpful Links: Want to track a button instead? Check out: https:// GTM Ressource Guide: Free GTM Beginner cours

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Lead Source Form Tracking with Google Tag Manager and Source Cookie

Are you tracking where your Leads come from? In GA we can see the information on an aggregate form, but not on a contact by contact basis. In last weeks video we looked at how we can build a SourceCookie – https:// – This week I will show you one use case for it: Form Source Tracking. We will port the information of where the user came from into your contact form. Helpful Links https:// GTMTraining Source Cookie: GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner cour

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Enrich Search Results with JSON-LD Markup through Google Tag Manager

measureschool.com/jsonld In this video we take a look at how you can enrich your Google Search results by injecting JSON LD mark up throughout your site. This is done with the help of Google Tag Manager so jump on in the learn how you can send the correct metadata to Google. Introduction to JSON-LD: https:// https://search.google.com/structured-data/testing-tool https://developers.google.com/search/docs/data-types/data-type-selector https://developers.google.com/search/docs/guides/search-gallery GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Course: . . RECOMMEN

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Customer.io Integration with Google Tag Manager

Google Tag Manager is a great tool to install any kind of JS codes onto your Website and pass the data onto a marketing tool. This time we are looking at an EMail Automation tool called customer.io It has a JavaScript API to our disposal, so we can convieniently send data in via GTM. In this video I’ll show you how you can connect the Customer.io JS calls with Google Tag Manager to identify and track a User and his/her behavior to send out awesome automatic emails. Take a look! helpful Links: Customer.io: Form Tracking Video: https:// Form Submit Video: https:// GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https:/

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How to Track Transactions with Google Analytics Enhanced Ecommerce Functionality

In this video we take a look at how to implement the enhanced ecommerce functionality in Google Analytics by using the Transaction Tracking feature and with the help of Google Tag Manager.

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How to Use Regular Expressions with Google Tag Manager & Google Analytics

Regular Expressions can help you gain flexibility when searching and matching URLs in Google Tag Manager and Google Analytics. In this video we go through some examples of Regular Expressions and show how you can use them in both to take your analytic skills to the next level. ******* Free Email course: Free Resource Library: More Measure Courses: ******* . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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Matches CSS Selector Option in Google Tag Manager

Ever wanted to filter down on a certain Element, but the Options provided by Google Tag Manager weren’t enough? Introducing the CSS Selector method in Google Tag Manager with which you can filter down on any given CSS Selector, as long as you are comparing against a HTML element. In this video we are looking how to track links with an attribute of rel=”nofollow” and discover how the CSS Selector can be useful. Obviously you would know how to use CSS Selectors. Don’t worry if you don’t. I introduce you to an awesome tutorial. helpful Links: https://css-tricks.com/almanac/selectors/ Course: more Resources: . . RECOMMENDED

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Track Downloads (pdf, mp3 or mp4) with Google Tag Manager and Google Analytics

Do you have Downloads on your Website? Probably and you should be tracking them. Unfortunately you can’t implement the Google Analytics Tracking Code into a PDF, MP3 or MP4 (video). We therefore need to take a step back and see who clicked on the Link to download the items. With the build in auto-event Tracking of Google Tag Manager this is accomplished pretty easily. You simply install a gtm.linkClick Trigger and configure it to only fire when a user clicks on a Link with the that contains pdf, mp3 or mp4. Then you connect your Trigger to your GA Event Tag and deploy it on your website. In this video you will get a Walkthrough of the whole process. Enjoy. helpful Links: Want to track a button instead? Check out: https:// File Downloads explained by Sim

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