Why you should be using Hotjar Analytics

Sign up for Hotjar: https:// Hotjar is really an amazing tool when it comes to measuring qualitative data about the users of your website. In this video, we’ll take a closer look at what Hotjar is, and how to use it in our advantage. How to come up with mor A/B Tests Hotjar UserID tracking in GA with GTM https:// GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Courses: FOLLOW US: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschoo

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Get more Google Analytics Custom Dimensions #measure

Google Analytics Custom Dimensions are limited to 20 per free account. In this video I’ll show you a little trick to break through the limit and make use of unused dimensions. LINKS Install a Custom Dimension with GTM: https:// 50+ Custom Dimension from TNW: 4 Custom Dimension (Simo Ahava): GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Courses: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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Google Optimize Tutorial 2017

Google Optimize is the newest addition to the Google Analytics toolset. You can quickly and easily build A/B Tests with a point-and-click editor. Of course it integrates really well into Google Analytics as well. In this video we are going to show you how to install and use it. LINKS Google Optimize: https://optimize.google.com Google Optimize Help: https://support.google.com/360suite/optimize/?hl=en#topic=6314903 GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Courses: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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Cookie Switch with Google Tag Manager – Last Click Attribution

A Cookie Switch prevents your Conversion Tags from firing if they are not the last known source of the User Journey. This can be useful when wanting to align your internal Conversion Tracking (with Google Analytics) with the Tracking that is done by your Advertising. In this video we’ll show you how you can accomplish this with GTM Helpful Links GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Course: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://k

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Event Tracking Migration with HTML5 Data Attributes and Google Tag Manager

Do you have existing hardcoded Event Tracking that you want to port over to Google Tag Manager? Then it might be quite cumbersome to rebuild each event in GTM. In this video we explain how to port existing Event Tracking into a new format to make it compatible with GTM. We use HTML5 Data Attributes to rewrite the existing event tracking pick the data up with Google Tag Manager Helpful Links https://developer.mozilla.org/en/docs/Web/Guide/HTML/Using_data_attributes Free GTM Beginner course: https://measureschool.com/emailcourse GTM Live Workshops: GTM Ressource Guide: Course: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS

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Detect Mobile Browsers with Google Tag Manager

A simple segmentation that you can do of your users in any Web Analytics tool is distinguishing between Mobile and Desktop browsers. Sometimes it is even necessary to deploy marketing tracking only for Desktop or the Mobile users. Google Tag Manager can help us do this. In this Video I will show you how to detect if a user visits your site from a Mobile device and how to fire a Retargeting Tag. helpful Links: Macro Magic (Simo Ahava): GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Course: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure

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Outbound / External Link Tracking with Google Tag Manager

Where do your Users drop off your page? Perhaps they have clicked an outbound Link which leads them to another Website, but also away from yours. So you probably want to track those. Today I will teach you how to track this with the help of Google Analytics and Google Tag Manager. We will install the tracking with GTM and the build in gtm.linkClick Trigger. This is very comfortable because Google Tag Manager provides us with a build-in Auto-Event Tracking functionality which allows us to register the outbound Link Click without having to deploy an code onto our Web Page. Check it out and subscribe if you like 🙂 helpful Links: Want to track a button instead? Check out: https:// GTM Ressource Guide: Free GTM Beginner cours

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Lead Source Form Tracking with Google Tag Manager and Source Cookie

Are you tracking where your Leads come from? In GA we can see the information on an aggregate form, but not on a contact by contact basis. In last weeks video we looked at how we can build a SourceCookie – https:// – This week I will show you one use case for it: Form Source Tracking. We will port the information of where the user came from into your contact form. Helpful Links https:// GTMTraining Source Cookie: GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner cour

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How to integrate Google Tag Manager on AMP pages

In this video you are going to learn how to integration Google Tag Manager on Accelerated Mobile Pages. There are quite a few differences in this implementation to the handling of GTM on normal web pages, so let’s take a look at those… The AMP Project: https:// AMP Guides: https:// Accelerated Mobile Pages Via Google Tag Manager (Simo Ahava): https:// Googles official announcement: https://analytics.googleblog.com/2016/10/google-tag-manager-giving-mobile.html GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Courses: . . RECOMMENDED MEASURE BOOKS:

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Enrich Search Results with JSON-LD Markup through Google Tag Manager

measureschool.com/jsonld In this video we take a look at how you can enrich your Google Search results by injecting JSON LD mark up throughout your site. This is done with the help of Google Tag Manager so jump on in the learn how you can send the correct metadata to Google. Introduction to JSON-LD: https:// https://search.google.com/structured-data/testing-tool https://developers.google.com/search/docs/data-types/data-type-selector https://developers.google.com/search/docs/guides/search-gallery GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Course: . . RECOMMEN

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