Cookie Switch with Google Tag Manager – Last Click Attribution

A Cookie Switch prevents your Conversion Tags from firing if they are not the last known source of the User Journey. This can be useful when wanting to align your internal Conversion Tracking (with Google Analytics) with the Tracking that is done by your Advertising. In this video we’ll show you how you can accomplish this with GTM Helpful Links GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: https://measureschool.com/emailcourse Course: . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://k

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Lead Source Form Tracking with Google Tag Manager and Source Cookie

Are you tracking where your Leads come from? In GA we can see the information on an aggregate form, but not on a contact by contact basis. In last weeks video we looked at how we can build a SourceCookie – https:// – This week I will show you one use case for it: Form Source Tracking. We will port the information of where the user came from into your contact form. Helpful Links https:// GTMTraining Source Cookie: GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner cour

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