Google Tag Manager Button Click Tracking

Google Tag Manager has the great strength of making Click Tracking easy. In this video I’ll take you through the steps of installing a Click Trigger which you can use to fire a Google Analytics Event Tag or any other tags you might want to deploy (Facebook, AdWords). The steps: 1. Deploy a generic Click Trigger (in Preview mode) 2. See what data is available in DataLayer 3. Redefine your Trigger 4. Build Event Tag There are other resources that you can deepen your knowledge with: Slides: Course:

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