Coca-Cola Small World Machines – Bringing India & Pakistan Together

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together. Go behind the scenes to learn what went into making the Small World Machines a reality: CLIENT/AD OR CAMPAIGN: The Coca-Cola Company AGENCY: Leo Burnett Chicago & Sydney GLOBAL CHIEF CREATI

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