Google Tag Manager DOM Element Variable (Scraping) explained

The DOM Element Variable is a powerful variable in Google Tag Manager to scrape Content directly from the Document Object Model. With its help you can transfer any Text on your website into a Variable and pass it on to your Marketing tools, as long as it is selectable in the DOM. In this video I’ll show you how you can use the DOM Element Variable with the CSS Selector. It is useful to know how CSS Selectors work. btw… the method I’m using to check the selector is document.querySelectorAll(“p.price ins span.amount”) helpful Links: Course: . . RECOMMENDED MEASURE BOOKS:

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