Google I/O 2013 – Dynamically Configure Mobile Applications: Google Tag Manager for Mobile Apps

Neil Rhodes, Russell Ketchum Ever want to make a small tweak to your mobile application but your users have already downloaded your app? Ever forget to add analytics on a key event until it’s too late? Learn about new ways to dynamically configure your mobile applications server-side. You can hone your app for various audiences, and you’ll never get caught by old versions or forgetfulness again. For all I/O 2013 sessions, go to

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