Made in Germany | Adidas — Growth in China

Our story in co-operation with the financial daily, Handelsblatt. China is the most important growth market for sporting goods manufactuers. And Adidas is looking to get a piece of the pie. Right on cue for the olympics, Adidas is due to open its biggest store worldwide – a total of 3000 square meters of shop floor. The shop is packed full of high-tech gadgetry and has a fitness center and a basketball court. By 2010 the German company is hoping to turn over 1 billion Euros a year in China. A report from Michael Altenhenne. __________________________________________________ It’s only just opened, and already it’s a draw in Beijing: The biggest Adidas store in the world, dubbed the “Brand Center” by PR strategists. Adidas’ entire product line is on display here across four stories an

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