DOs and DON’Ts of Mobile Strategy

Google Tech Talk October 8, 2010 Presented by Jason Grigsby. ABSTRACT John Battelle recently wrote, “Mobile. It’s on everyone’s lips, but no one knows what the hell to do about it.” You don’t have to look very far to find examples that prove his point. Over the last year, Jason Grigsby has been collecting examples of where companies are making mistakes when it comes to their mobile strategies and desperately seeking examples of those who get it. In this presentation, Jason will talk about the DOs and DONTs of mobile strategy. Learn from both the outstanding success and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape. Finally, we’ll look at methods for evaluating mobile strategies based on demographics, mobile context, and the

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