Sold Out: The Underground Economy of Supreme Resellers’: Full-Length

On Monday, the first part of Sold Out hit the Internet. The subsequent parts rolled out over the rest of the week, but if you’ve been patiently waiting to take in the entire project in one sitting, your day has come. Above you’ll find the full-length cut of Sold Out, with all four parts edited into a single cohesive whole. If you need a reminder about the story unfolding, here’s Complex Style’s associate editor Karizza Sanchez: In 1994, James Jebbia opened the first Supreme location in a small storefront on Lafayette Street in New York. At the time, Supreme was a brand for skaters by skaters—even the design for the shop was more open so skaters could come right in with their skateboards. But today, 21 years later, Supreme is a legendary streetwear brand that’s cultivated a cult follo

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