Why Do So Many Price Tags End In .99?

It’s very common to see the number 9 at the right end of a price tag. Why is this? Lauren explains the psychology of prices and nines in this episode of BrainStuff. Learn more at HowStuffWorks.com. Share on Facebook: Share on Twitter: Subscribe: Visit our site: Hi there! I’m Lauren, and this is BrainStuff. The other day I was shopping at Bavmorda’s Trebuchet and Millinery Emporium and I started wondering — why do so many prices end in the number 9? You might have wondered the same thing too, and if you have, it’s not just your imagination. Studies have shown that many retailers disproportionately use prices within 5 cents of the nearest dollar, 1 cent of the nearest 10 cents, $5 of the nearest $100 or $1000, and within $1 of

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