Phone Number Tracking with Google Tag Manager

Most websites feature a Phone Number for clients or visitors to call. Sometimes it’s more prominently place (e.g. in the Header), rather than hidden on the Contact Page. Do you want to know who is using these numbers? If they are marked up with a tel: Link then you can track the Click with Google Tag Manager. This can be especially useful when the the user is on a Mobile phone and his Phone App opens. In this week’s video, you’ll learn how to track the interaction and fire a Google Analytics event tag. helpful Links: GTM Live Workshops: GTM Ressource Guide: Free GTM Beginner course: Course: . . RECOMMENDED MEASURE BOOKS:

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