Has viewer engagement changed the way video content is produced?

Audience engagement strategies are both changing and being changed by the opportunities that new platforms provide. Of course, compelling content is still as important as it ever was in achieving audience engagement. The difference now is that the audience can engage more immediately and directly with the content and its producers. In the interactive vs linear experience, the viewer can provide instant feedback on their video experience through applications like Twitter or Facebook Live. At the same time, companies are realizing that they can connect with their audience through the same applications, and increase viewer engagement that enhances their brand. As a result of offering a different, interactive experience from the linear one, series like “Vikings” on history.ca channel are r

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