Google Tag Manager Tutorial Part #2: How GTM Works

Let’s talk about the nuts and bolts of GTM. In this section of our Google Tag Manager Tutorial, we’ll look at how tags (aka analytics or marketing scripts) work. We’ll also talk about how triggers (aka the rules) activate your tracking tags. Then, we’ll examine variables (aka macros).  And to close out this section of our tutorial, we’ll look at how previewing and publishing work. Join our FREE Google Analytics Course – Read full article – Tags in Google Tag Manager The simplicity of GTM begins with the platform’s tag templates. Tag Templates replace the javascript code snippets you otherwise have to add to your site manually. Each tag template requires input to locate the system you’re connecting with your tags. For example, to use th

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