Google Tag Manager Tutorial Part #3: Tag Migration

What is tag migration? Tag migration is the process of moving your existing tracking to GTM. If you start publishing new tags in GTM before you migrate your old tacking tags, you’ll double up your tracking. Join our FREE Google Analytics Course – Read full article – For example, let’s say you have the analytics.js code snippet installed on your site. But then you publish a Google Analytics tracking tag in GTM. If both of these tags are sending data to the same Google Analytics property, all your data will be double counted. So it’s imperative to remove your existing tracking, before you install new tags in GTM. Tag Migration checklist The migration process works like this: -Categorize and record all the existing tracking tags that are ru

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