Google Tag Manager Tutorial Part #4 –  The value Proposition of GTM

Managing your tracking tags in GTM might seem like an obvious solution at this point. But, unless you are the primary developer for your website, you’re going to have to convince someone else that GTM is the right move. Read full post – Join our FREE Analytics Course – To help your cause, here are 27 reasons to use GTM for building and managing your tracking tags. 1. More control over your marketing measurement. GTM gives control back to the marketing department. No more waiting around on web development to install your code. With Tag Manager, you can test and install your tags almost immediately. 2. It’s easy to deploy your tags Once your tags are tested and ready to go, deploying them is a two-click operation. Even if you need to creat

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