#060: Building a Passionate eSports Community with the Immortals & LA Valiant Brands – Ari Segal

Ari Segal – President & COO of the LA Valiant, Immortals & MIRB – @arisegal – Los Angeles, California Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary – Ari Segal is the president and COO of the LA Valiant, LA Immortals and the MIBR team. – Relaunching the San Diego Gulls, Ari focused on building the community around going to the arena by making the season ticket holders feel like they were “part owners” in the team. – Twitch as democracy meets over the top distribution. Anybody can upload their own content and the market determines what’s good and what’s not. – How Twitch allows content creators to have an immersive virtual experience for their community and the residual effects it has on mainstream sports coverage. – Creating

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