Forget Baseball — Cricket Is Worth Way More | CNBC

Cricket has been around for centuries, since the 1500s. With 104 nations as official members of the International Cricket Council, it’s one of the world’s most popular sports. But cricket is most profitable in India. The Indian Premier League, or IPL, is a relatively new league. It’s only in its eleventh season and has already generated more money from sponsorships than Major League Baseball. According to advertising media company GroupM, the IPL made $1 billion in sponsorship money in 2017. Compare that to the $892 million the MLB made in 2017, according to IEG, a sponsorship evaluation firm. In 2017, the IPL was valued at $5.3 billion, according to financial advisory firm Duff & Phelps. The IPL saw a 26 percent increase in its value from 2016, thanks to new broadcasting deals, the va

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