Skincare Brands’ China Influencer Marketing Performance | Episode 8

Skincare products are of particular interest to China’s rapidly expanding middle class. We continue to see skin care products occupy a greater proportion of the overall cosmetics market. Many brands have figured out that beauty influencers are key to increasing their brand value and awareness across social media, e-commerce, and even offline. For instance, the top ranking skincare brand Shiseido regularly collaborates with a multitude of influencers at offline events. Whether it be international or domestic brands, Xiaohongshu has become the preferred online space for fashion and beauty influencers to talk about the product they love. China domestic skincare brands have seen a substantial rise in recent years, and more and more influencers are begging to share their feelings about the

It's only fair to share...Tweet about this on TwitterShare on FacebookShare on TumblrShare on Google+Digg thisShare on LinkedInPin on PinterestShare on VKShare on RedditPrint this pageEmail this to someone
Flattr the authorShare on StumbleUponShare on YummlyBuffer this page

Leave a Reply

Your email address will not be published. Required fields are marked *