Steven’s week 72: Zara leverages stores with convenient in-store pickup system voor online orders

Zara is installing a very convenient system for customers to pick-up their online orders in Zara stores. It is the same technique as what Walmart uses in their stores, but only bigger. This is creating the same convenience levels in the offline world as what people are used to in the online world. It is a very smart leverage on their offline footprint.

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