Drip Event Tracking with Google Tag Manager

Sign up to Drip: This week we’ll look at how to implement the Email Automation Tool, Drip, using Google Tag Manager. Drip has an excellent Javascript API upon which we’ll interact with to do Event-Tracking. First we need to initialize Drip, which we can do by firing a Tag including Drip’s code on All Pages. Next, we can pinpoint specific user interactions that we want to pick up and send as Event data to Drip. Drip makes all this very easy and with the help of GTM, you’ll be up and running in no time. helpful Links: https:// https:// GTM Live Workshops: GTM Ressource

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