How Much Money Do Men Spend on Beauty Products Each Year?

Young male consumers, especially those born after 1995, are becoming an increasingly important force driving the growth of China’s beauty industry. The new trend takes shape as the country’s wealthier younger generation gets more beauty-conscious under the influence of pop culture. That has made spending on skincare and cosmetics products a routine for many Chinese young men. Gong Rongjun is an example. “I spend 20 to 30 percent of my monthly income on skincare products. I might suddenly find a new product I like and decide to give it a try,” said Gong. Consumers of men’s beauty products have formed a habit of placing orders online after trying samples offline, according to a report on consumption trend jointly released by e-tailers JD.com and Vipshop. Among the most popular pr

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