How Target Is Challenging Amazon

As it redesigns its stores, Target is getting back to offering fashion-forward merchandise at decent prices. If it can keep that momentum going, it will help set the company apart from its peers including Walmart, Amazon and Kroger. Nestled inside Target’s Minneapolis headquarters, racks of unfinished clothes line the walls. In another area, sketches and splotches of color are hung up for inspiration. Walk down the hallway, and it looks like you’ve arrived at an HGTV set with bedrooms, living rooms and kitchens on display. This is the creative hub of Target’s in-house brands — a key part of the retailer’s turnaround. Scattered throughout, there are chemical mixing labs and an alcove with a handful of 3-D printers. About 550 employees work together to bring roughly 40 private labels, su

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