How to set up Remarketing Audiences In Google Analytics

Remarketing is a must if you plan on running an online marketing campaign. Here is how to set up a remarketing audience. About remarketing audiences in Analytics Re-engage audiences that are likely to convert. A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns in your ad accounts like Google Ads and Display & Video 360. In this article: Identifying behavior Overview of creating and using remarketing audiences Next steps Related resources Identifying behavior You can use broad behavioral criteria like having simply initiated a session

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