Shop this Rolex watch: Shop all Rolex watches: Shop all Omega watches: Rolex vs Omega is the luxury watch industryâs hundred year (or more) war. Rolex, the giant of Geneva, sends its champion, the Rolex Daytona â” also known as the âCosmographâ â” into battle with Omegaâs eternal icon, the Omega Speedmaster Professional â” also known as the âMoonwatch.â Two steel sports chronographs with legendary legacies go head to head today on Versus! The Rolex Cosmograph Daytona debuted in 1963 after a brief episode in which it was marketed as the Rolex âLe Mans.â Renamed after the new superspeedway at Daytona Beach, Rolexâs chronograph would see crown, caliber, tachymeter and dial variations until the arrival of