Instagram Marketing: practical tips and tactics by Andrea D'Ottavio

#WeeklyWisdom #InstagramMarketing For the full transcript: First thing to keep in mind is that you only have 150 characters available, so in these 150 characters, including spaces, you need to condense all your business information, all your brand positioning, and all the benefits you offer with your products. So it is essential that you plan well and you add some symbols or emojis, so you make the bio look nice and less boring than just adding text. Also, you should have your own branded hashtag; this is very important because having a hashtag allows your followers and customers to tag you in their posts. It is really important that you try to promote it as best as you can. For example, you can add something like, “Use this hashtag to be featured.”

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