Why Canada Goose Jackets Are So Expensive | So Expensive

Canada Goose jackets are made to withstand the coldest places on earth, and the company has a brand history to back it up. CEO Dani Reiss used that history when he turned the company into what it is today. Following is a transcript of the video: Narrator: This jacket has been banned from a UK high school. Why? An effort to poverty-proof the school environment. Shielding low-income students from feeling bad about not having a pricey coat. Canada Goose jackets cost anywhere from $500 to $1,500, and they’re not just popular in English high schools. They’re everywhere. How did these coats get so popular? And why are they so expensive? Pamela Danziger: Canada Goose started out as a working-class brand, and it was really focused on the working-class laborers up in Canada. Narrator: Canada Go

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