Google Tag Manager: Creating a Custom Javascript Macro

A video tutorial on creating a custom JavaScript macro with Google Tag Manager (GTM). In this tutorial, we demonstrate how to write an anonymous function to capture the text part of any given DOM element.

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Audit Any Website with Tag Inspector

Check out Tag Inspector and get a free site audit today! Marketers and agencies often make important campaign decisions based on incorrect data. Not to mention, 42% of marketers actually admitted to making decisions based on “gut instincts.” Our goal is to change that. With Tag Inspector, find out which pages are missing or double counting important web analytics tags that may be skewing your data or the data of your clients. Make faulty tag implementation a thing of the past, audit your site with a free Tag Inspector scan today! Learn more about the problems of marketers using their gut instincts: ————————————————————–

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Install Google Tag Manager Using A WordPress Plugin

Grab Your Free 17-Point WordPress Pre-Launch PDF Checklist: Install Google Tag Manager Using A WordPress Plugin https://youtu.be/zHGgkEC9dK8 Google tag manager WordPress lets you easily include third party code into your site. GTM focuses on marketing software integration like Google Analytics, Adwords, and other marketing platforms. Grab your free 17-Point WordPress Pre-Launch PDF Checklist: Download your exclusive 10-Point WP Security Checklist: I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter. ————– If you want more excellent WordPress information check out our website where we post WordPress tutorials daily. htt

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Google Algorithm Update, Medic Update Recoveries, Search Console Features & Partner Recommendations

https:// – This week, we reported today that Google may have started another Google algorithm update – did you notice ranking changes? Google did think about giving SEOs more advice on the Medic Update but decided their advice already given was good enough. Google said the Medic Update was not designed to target YMYL sites. Some SEOs are saying they noticed recoveries from the Google Medic Update. Google also said Panda and Penguin act differently based on how they impact a site on a page versus host level. Google Search Console now has automatic verification based o your Google Analytics access. Google added the link report to the beta new Google Search Console, they say it is more accurate but it is currently missing the download latest links report. Google’s UR

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How to Track Intercom Events with Google Tag Manager

Intercom is a great tool if you want to simplify the communication with your customers. It comes with live chat, onboarding & retention and customer support features, such as a help desk and a knowledge base. In our last episode, you’ve learned how to install Intercom with Google Tag Manager and change custom data points when the user is logged in. In the second part, we’ll show you how to set up custom event tracking with Google Tag Manager to track specific interactions of your users. 💉 Links mentioned in the video Intercom dataLayer Specifications: Intercom: More Google Tag Manager Tutorials: 💉 More from Measureschool Correct Google Analytics Setup Course: https://measureschool.com/products/google-an

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Learn About Google Tag Assistant Recordings

In this video we will introduce some of the new features in Google Tag Assistant, including Google Tag Assistant Recordings. Learn how to enable/disable the extension from validating your tabs, mark favorite domains to always be validated, and record a user flow through your website to make sure your Google Analytics is implemented correctly. If you find that your account isn’t set up properly, you can make adjustments and test it all over again instantly within Google Tag Assistant. The extension can be found here: Read more in our blog post here:

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Google Tag Manager Tutorial Part #4 –  The value Proposition of GTM

Managing your tracking tags in GTM might seem like an obvious solution at this point. But, unless you are the primary developer for your website, you’re going to have to convince someone else that GTM is the right move. Read full post – https://goo.gl/f7a6gX Join our FREE Analytics Course – https://goo.gl/ziM77J To help your cause, here are 27 reasons to use GTM for building and managing your tracking tags. 1. More control over your marketing measurement. GTM gives control back to the marketing department. No more waiting around on web development to install your code. With Tag Manager, you can test and install your tags almost immediately. 2. It’s easy to deploy your tags Once your tags are tested and ready to go, deploying them is a two-click operation. Even if you need to creat

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Google Tag Manager Tutorial Part #2: How GTM Works

Let’s talk about the nuts and bolts of GTM. In this section of our Google Tag Manager Tutorial, we’ll look at how tags (aka analytics or marketing scripts) work. We’ll also talk about how triggers (aka the rules) activate your tracking tags. Then, we’ll examine variables (aka macros).  And to close out this section of our tutorial, we’ll look at how previewing and publishing work. Join our FREE Google Analytics Course – https://goo.gl/gg5J1Z Read full article – https://goo.gl/LEzurg Tags in Google Tag Manager The simplicity of GTM begins with the platform’s tag templates. Tag Templates replace the javascript code snippets you otherwise have to add to your site manually. Each tag template requires input to locate the system you’re connecting with your tags. For example, to use th

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Google Tag Manager Tutorial Part #3: Tag Migration

What is tag migration? Tag migration is the process of moving your existing tracking to GTM. If you start publishing new tags in GTM before you migrate your old tacking tags, you’ll double up your tracking. Join our FREE Google Analytics Course – https://goo.gl/gg5J1Z Read full article – https://goo.gl/LEzurg For example, let’s say you have the analytics.js code snippet installed on your site. But then you publish a Google Analytics tracking tag in GTM. If both of these tags are sending data to the same Google Analytics property, all your data will be double counted. So it’s imperative to remove your existing tracking, before you install new tags in GTM. Tag Migration checklist The migration process works like this: -Categorize and record all the existing tracking tags that are ru

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